Super Bowl event

Why would they take it out on the day the show releases? This event was the reason a lot of people are still playing.

I mean the event was supposed to leave weeks ago according to what EA said when it was first revealed. I understand people enjoyed the super bowl event because it was a great way to make coins. But it was getting to the point where EA either had to make it a permanent feature or remove it. And to no one's surprise EA remove it.

EA does a lot of things that deserve criticism. But I don't think a popular event that went on longer than advertised is one of them.