For older cards that have baked on abilities or special Xfactors EA should discount the cost or activation requirements.
Example
90 OVR Unstoppable Kyle Pitts his Xfactor Unstoppable YAC 'EM UP requires eight 10+ yard receptions to activate. They could discount it to 4.
or
Any Program QB and give them half priced abilities like the Most Feared Lamar Jackson baked Evasive discount it from 3 to 1 AP and/or Gunslinger from 2 to 1 AP.
The benefits if EA made these changes.
They would be able to keep older cards more viable and usable for newer players .
Makes it easer for players to hold on to cards they like a little longer without providing
The playerbase could have less meaningless OVR program players later in the year.
Example: the 85 and 82s CH2 players could all be 88s and 90s which are still usable OVRs this time of the year.
EA would also have an easier time controlling the market and inflation via pack prices. Historically speaking the playerbase has been wiling to pay higher prices for packs with higher overalls guaranteed.
With that it would save them the excess time and energy that is required to create low overall pack fodder. thus allowing them to focus on more frequent promos.