It's shit. Nothing works well or smoothly and you could overlook all the pissy menu problems and slow load times etc etc if, once you got to gameplay, it played amazing. Unfortunately, gameplay is so obviously scripted that anyone playing more than a few games knows more or less what sort of game to expect after a handful of downs. Couple that with the fact that 70% of players are YouTube Cheese Monkeys and throw in the ridiculously OP abilities and it gets maddening or boring in equal measure.
EA have fucked it. In a "make or break" year too. I wonder what trite little phrase they'll use this year to pull the wool over everyone's eyes?