EA has successfully turned it into another program to drain people from coins and dollars with minimal return on value. When they first introduced them years ago, it actually felt like EA was showing appreciation. You got packs (albeit capped) at a limited cost but with a chance to get decent value back.
230k coins for a pack that, at bare minimum, you will be lucky to get 70k back? Can you even pull one of the FOUR limiteds from it or do you have to spend points for a chance at them?
Where exactly is the fan appreciation at? The welcome pack?