Kupp is just so well rounded and can fit in any scheme.  You can see the difference in his route running and his run blocking.  Even on a non TT he balls out.  If you have Collin Johnson he is also a great free option.  He is more of my deep specialist with that height and speed though.  Rice, Adams and Chase are all really good also, I think Kupp just outplays them.  Also dont sleep on Deebo.