The game is unplayable on old gen right now because of the menus running at a glacial pace. One of the all-time biggest EA fuck ups I can recall.
Further, if you see the low numbers on Madden Twitch streamers, you'll see that Madden interest is seriously waning because the game advances too little year to year and has become worn to longtime players.
As for rewards, I feel the rewards have been better than ever, I'm starting a good number of free reward cards on my 87 overall team and I have spent less $ than ever before. SUBSTANTIALLY less.