IMO it’s one of the worst features in the game. It logically doesn’t make sense. Momentum is a psychological effect, we already feel it after throwing a bad pick or going down 2 TDs - what’s the point of the weird arcade effects.
The effects are also totally ridiculous, like the one where you can’t see your receivers icons more than 5 yards or where your team gets knocked out of the zone - which depending on the meta makes it impossible to comeback. It kills the fun of old madden or real football of coming back after you’ve finally figured out your opponents strat