What's better than EA

We all say EA is terrible and doesn't care about the players so if they were to sell the game to a company what company is better than EA to run the game

I just want 2K football back. 2K5 to this day, gets talked about as the greatest NFL game ever. Some of the best Madden games  were also made back when EA had competition. With little to no competition, EA can contunue to put out recycled trash year after year.

I would want it to go to someone like SDS who does MLB The Show at least for Ultimate team. Basically someone who's willing to give out good rewards for just playing the game

I know 2K is popular but personally I think they're just as greedy as EA. Some of the things in 2k are worse than madden. I do think that it would be interesting to see their take on gameplay though considering the old 2k football titles.